Dec 23
29
B2B growth plan: perfecting partner ecosystem marketing 45 percent of B2B marketing decision-makers at typical B2B organizations have said that new or renewed ecosystem partners were their primary revenue source, as more B2B companies have moved towards broadening their partner ecosystems, according to newly-published Forrester Research data. Digital Commerce 360 Surprise! B2B Leaders Say Supply Chain Management Systems Are Most Important to the Customer Journey 17 percent of a B2B buyer’s complete purchasing journey is spent with a sales representative, with 44 percent of B2B buyers in the millennial demographic preferring no sales representative communication at all, while 87 percent of B2B leaders in the U.S. and Canada noted that a supply chain management system was their most important technology solution, according to recently-released survey findings.